A personal invitation from Hayley
About 20 years ago, I left a successful career in law to pursue my passion in the health and wellness space. I traded pantsuits for leggings and was trained as both a Pilates and yoga instructor. But my income was capped because I was working with an outdated business model -- in person and totally offline.
Fast forward a few years and I was introduced to essential oils through a friend. I couldn’t believe the impact these small bottles of oil were making on my health...
...I thought “this could be the additional stream of income I have been manifesting.” This resulted in a brand new entrepreneurial journey, in a field I loved -- but I knew I had to bring my new business online. Going online was the only way to scale my biz effectively… so I could create the kind of life I wanted for myself and my fam.
Here’s the thing….I had ZERO experience with marketing or sales. I didn’t have a website. Instagram didn’t exist. I didn’t have an email list or know what an “opt-in” was. I mean, I *maybe* had a few “friends” on Facebook but that was about it. But I could see the writing on the wall -- I knew the future of business growth was online. Specifically, how successfully someone could leverage the power of online marketing to expand their reach beyond their physical location.
So I became determined not only to try to figure out how to “go online” in my offline biz but also how to crack this code. Which I did. I became a top 1% leader in my industry… in the first 15 months.