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Your Brand Vibe Attracts Your Tribe: 3 Steps to Narrowing Your Niche and Finding Your People

Post by: Hayley Hobson in Uncategorized
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Sociologists since the ‘50’s have been telling us the 3 keys to creating lasting friendship…

  1. Proximity — being in someone’s social sphere is the fast track to a connection. 

  1. Repeated, unplanned interactions — oh hey, it’s you again! How’s your pup, Baxter, right? What’s happening with your new biz? It’s these moments of spontaneous connection that create the glue relationships are made of.

  1. A setting that encourages openness, honesty, and relaxed banter aka. the opportunity for people to be real, flaws and all. 

This is true whether you’re trying to make friends IRL (which can we all admit is freaking hard after age 25, especially when you’re an introvert like me).

Or when you’re trying to build a brand and a community of like-minded peeps you’d totally wanna sip Moscow Mules with by the pool in real life.

Oh by the way… YOU get to choose who you want to work with and the types of people you want to attract. 
 
You’re the architect building the blueprint for your brand and as such, you make the rules. 

Sounds fun, doesn’t it?

Trust me, it is. The tens of thousands of followers I’ve curated over the years are my people. They’re health conscious, ambitious, spiritual, interesting people who I LOVE helping. And it’s my tribe that keeps me going, even on days where I’d rather hang out in bed with my girl and eat cookie dough ice cream (gluten free and made with coconut milk, of course).

Although making friends IRL might be tricky when everyone’s schedules are bursting at the seems, attracting your tribe online isn’t hard. 

In fact, it’s never been easier.

In addition to the 3 friend maker strategies above, there are 3 more ways you can… 

  • Use your brand vibe to attract an aligned tribe without having to hustle harder or use more hashtags. 

  • Refine your niche and start attracting the types of people you really want to work with, you know, the people who comment on all your posts and just can’t get enough of you.

  • Build a community of loyal fans who not only want to invest in your offers, but spread the love with the people they care about. 


You ready for this? Bust out that coconut cookie dough ice cream and let’s dig in!

Everywhere you turn there’s a new guru telling you to focus on Insta stories or Snapchat or FB ads — but the true backbone of every successful business on this planet doesn’t involve fancy software or strategies.

Relationships are first and foremost the ONE thing that will make the biggest impact on your business no matter what. 

Cultivating a tribe of people who know, like, and trust you, should be tops on your to-do list each and every day whether you’re making $1 a month or a million.

With that in mind, here are a few of my favorite ways to build relationships fast.

  1. First off, what the heck is a brand vibe and how do I get one? 

Your brand vibe is simply the feeling people get when they encounter your brand in the wild. Whether they come across your website or stumble on an Insta post — how they feel is a combination of the words and visuals you use.

So get clear on how it is you want them to feel. Inspired, understood, empowered? The emotions you choose will be unique to you and your business but it’s important to reverse engineer your brand vibe so that what you put out there is intentional and not just some thrown together mish mash of selfies and what you had for dinner last night.

That might sound harsh, but the truth is, most people don’t put much thought into their brand vibe and they end up wasting a ‘86 Chevy Silverado truckload of potential relationships.

  1. Narrow your niche and stop being so scared to stand out in the sea of sameness

“Your need for acceptance can make you invisible in this world. Don't let anything stand in the way of the light that shines through this form. Risk being seen in all of your glory.”
― Jim Carrey

That right there ^ is truth. You can never please everyone, so stop trying. Focus is the name of the game, babe. Get clear on who you want to attract and who you don’t. Sit down with a piece of paper and 2 columns and write it all down.

Because the more focused you are on curating a message and offers that resonate with a small percentage of people, the more successful you’ll be in the crazy online world. I know that might sound counterintuitive, but I swear on a pile of perfectly ripe avocados it’s the truth.

Want some more juice on this topic? Check out this video I did all about how to narrow your niche to quickly and effectively build a magnetic personal brand. 

  1. Nurture your community, start with them in mind and never hesitate to share why you care

One of the keys to building an active and engaged tribe of superfans is to consistently show up for them. Consistency builds trust.

If you bring your value, expertise, stories, and real self to the table each and every day or even week, you’ll be light years ahead of random Ruby or sporadic Sally (no offense if your name is Ruby or Sally).

Other important ways of showing up include… 

  • Asking questions to get to know your tribe better — check in and see what they’re celebrating and what they’re struggling with on the reg.

  • Responding to comments and DM’s and creating meaningful conversations.  

  • Giving more value than you take. When you know what they need and you have the answers, don’t hold back. Be a go giver (and read that book if you haven’t already!) 

Wanna learn more about how to manage an ever growing community of ideal potential clients and customers?

Then you won’t want to miss my latest podcast interview with my “little sis”, the lovely Tara Bliss. 

This woman is a total boss when it comes to growing communities of radiant, health conscious, soul centered women just like her.

At the end of the day, it’s your tribe that makes running a freedom based online business possible. So love them up and continually cultivate more of the types of people that you’d catch a yoga class with.

And hey… thanks for being a part of my tribe. I’m grateful for you.

Tell me in the comments what your #1 community building strategy is and if this is something you struggle with, don’t hesitate to share why. I’m here to help. 


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19 Dec 2018
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