the whole you podcast

Ok so you’ve probably heard me talk a lot about what an ICA is.  ICA stands for Ideal Client Avatar. Or Ideal CUSTOMER Avatar. Whatever terminology you prefer to use. What this really means is developing a profile of the perfect person you want to work with in your biz. Down to her name, age, where she lives, where she hangs out and shops… and what drives he...

If I were to ask you what the most important thing about your biz is, what would you say? Maybe consistency? Having a great product or service? Being visible on social media?  Posting multiple times every week? Well, that IS important. But not the MOST important thing. What I’m talking about is a bit more foundational. The most important thing about your pre...

Today I thought we’d explore one of the biggest questions I get from my online marketing community. Which is – “What are some good freebie ideas?” This question also usually comes after the first question of, “Why do I need to create freebies for my biz?” LOL Well, the biggest reason you need a freebie for your biz – especially if you have an online offer – ...

Hey, so do you like FREE stuff? I mean pretty much everyone does. And that’s why it’s so popular in business. Buy one get one free. Free two week trials. Free samples. Even free shipping – I’m a sucker for that one. It’s like, oh that tank top is 20 bucks – but there’s $5 shipping? UM. NO THANKS. But you tell me that top is $25 AND I get free shipping? Take ...

Question… do you think you’re a good communicator? Do you consider yourself to be a good writer? When you’re a biz owner, learning how to communicate in the written form is absolutely critical. But for tonnnssssss of entrepreneurs – and really anyone who has business writing on their plate – copywriting can be a daunting concept.  And I’m gonna bust this myt...

Do you know what google trends is? It’s a free tool google offers that shows you what’s popular and trending right now.  Well, one of the terms that was recently trending had to do with “how to start an online business.” So I thought I’d save you scrolling through dozens of websites and give you 5 tips right here.  Because these are the kind of tips that go ...

I’ve been hearing a lot of complaints about time blocking lately. Mostly along the lines of “It doesn’t work for my lifestyle.” So first… I wanna let you know that I hear ya. And second… I wanna let you in on a cool thing. There are new ways to use the PRINCIPLES of time blocking… but without the super rigid approach you’ve probably tried before. And BTW, an...

We all know that in most circles, time is money, right? But I feel like most of us forget that you can always make more money… but you can’t make more time. Which – to me anyway – means that time is actually more valuable than money. Yet sooooo many of us waste time like it’s limitless. And listen… I’m not here pointing the finger at you about this. We all d...

I’ve got a really awesome guest today. In fact, I actually hired his company a while back to help improve our operational efficiencies. Maybe you can relate to this… Do you ever feel like you need someone to just come in and tell you how to do things better… faster… and wayyyyyy easier? That’s what I signed up for. LOL. And it WORKED. After all, if there’s a...

June is a great time to check back in on the goals you set for yourself at the beginning of the year.   And it’s actually why I’m hosting my Mid-Year Goal Setting Workshop on Wednesday, June 15th.   And right now, you can get in free.   Just pop over to www.setahugegoal.com and drop your name and email.   That’s it… and you’re in.   This event is perfect...

Today’s episode goes out to everyone with a busy, full life.  So you know… YOU. LOL We all say we want work-life balance… but it’s tougher than it sounds. Sometimes it feels damn near impossible. But the truth is… without protecting your most valuable asset – you’re at serious risk of losing it all. And that most valuable asset is… YOU . Your physical healt...

Today I thought we could talk about mental health. And how HUGE of a connection it plays in your physical health… as well as how you show up every day. Which means both your life AND your biz. Now, I dunno about you… but I feel like this connection between mental health and physical health isn’t talked about as much as it should be. Tons of us separate them ...

How often do you set intentions? Not just the sort of thing you do in your morning meditations… but actually approaching each day with an intention. And approaching your BIZ with intention? Well, today I’ve got a special guest who’s gonna shed light on how to live a LIFE with intention… And before I tell ya a bit more about who she is… and why intention is s...

Do you ever look at highly successful people and wonder how the heck they seem to accomplish more than you in the same 24 hours?  Maybe it’s your best friend… or your mom… or someone you know from work. Maybe you look at Leonardo DiCaprio go – HOWWWWWW are you in all these amazing movies…  Winning all these awards… saving the planet… and always on vacation w...

Have you heard of the two Cs for success? Commitment and consistency… If ya wanna add a third C it’s probably coffee. LOL As in a spicy cacao latte, obbbbbbviously. But if you HAVE to pick just two Cs for success… commitment and consistency are way smarter choices. Of course, success means different things to different people. Commitment and consistency pay ...

Have you ever heard of “imposter syndrome”? It’s defined as doubting your abilities and feeling like a fraud. Or a phony. I define it as that little voice inside your head that holds you back from being you. Taking bold-ER action in your life. From following through on your desires, goals, and dreams… because you’re stuck in your story.  And then you start t...

When you think of Pinterest, what comes to mind? Recipes for your air fryer? Party planning ideas? Home decor hacks for when you finally get that farmhouse in the country you’re destined to have? LOL In my daydream, mine is actually a dog ranch. Yep, surrounded by hundreds and hundreds of adorable dogs. Ahhhh… one can dream. But here’s a super cool fact…  Th...

Whether you’re thinking about starting an online biz… if you’ve got one already… or  you're in the midst of launching one right now… You’ve probably heard the phrase “marketing funnel.” And yeah, I know… it sounds super complicated.  Maybe even HARD. Expensive. Or confusing AF. LOL But today I’m gonna break this down for ya – so you see just how simple it is...

And getting it all done is what we’re talking about today. We’re getting into PRIORITIES. Priorities for your life… AND your biz. Because sometimes – especially if you’ve got your own biz or you’re super into your career – separating them is HARD. There are totally days when it seems like evvveeerrrryyyything is a hot priority. You ever notice how the univer...

If you’ve got an online biz, you’ve probably heard the term “landing page.” I actually asked about this in my community recently… and discovered that at least half of the people in there didn’t REALLY know what it was. Like… they thought it was a full-on website…  Which explains why they were so stressed about putting a landing page up for their biz. So toda...