Welcome to doTERRA Diamonds Discuss where you'll be inspired by stories, tips, and strategies by doTERRA's top leaders who will then help you turn your passion for holistic wellness into your own profitable and flexible business. And now here's your host Double Presidential Diamond, Hayley Hobson.

All right. Hello, my friends. Welcome to doTERRA diamonds, discuss where we teach entrepreneurs with a passion for holistic wellness, how to make a six figure income or more so that they can work from home. Have the flexibility they've been craving with their time and make more money than they've ever imagined today. I have a really fun guest whose passion is biohacking, which is also a favorite topic of mine. So I am very excited to, to introduce you today to Tena pets. And like I said, Tena's passion is biohacking, which if you're not totally sure what that means, it's basically about making incremental changes to your health routines, to see if you can improve things like your energy levels, reduce your stress, improve your digestion and so on. And usually these things are changes in your diet or your routines or your supplements. So you get the idea and Tena loves helping women figure out what these little changes could be that can pay off big time in the form of a happier and a healthier life. In other words, she loves helping women show up contagiously confident, and I just love the way that, that sounds. You can imagine how this passion fits in perfectly with her doTERRA business. And I can't wait for her to share her journey with you. So let's get started. Tena, how are you

So good and so excited to be here with you today.

Me too. Welcome to the podcast. Yeah.

So fun.

So tell us a little bit about yourself and how you got started with biohacking.

Yeah, well I'll go back just a little bit. When I started the entrepreneurial journey was actually in 2009 and I had the crazy idea to start a marketing design company that was focused on helping small businesses with their social media. And as I'm sure if you can kind of put yourself back in 2009, not many people were in this space and the word social media actually wasn't even a thing yet. And so I was paving this path truly paving it on, on my own and in our local area, I'm in the Minneapolis St Paul area. I was really the first social media marketing company that landed here, here. And so for about seven years, that was my, my jam. I managed social media for personality driven business owners like you and, and myself. And in about seven, about seven years, I got, kind of got that seven year itch in the business world.

And I decided to start purchasing. I purchased a business. I became a partner on another business and through the purchase of my second business, I, it was a brick and mortar and my neighbor did essential oils. Did doTERRA. And she had been asking me, Hey, Tena you would be so good at this. And I was like, girlfriend, you and every other network marketer have said that to me, I know I'm great at sales. But I, I don't wanna be the oil lady and but I'll help support you. So I was that cheerleader, you know, wanting to like put together, make and take classes with her, or, you know, invite my friends to be a part of things. But when I bought this, this second business, I saw the vision of what it could look like for maybe my doTERRA business to be built without me still being the oil lady. So I invited my neighbor to come and teach classes at my location. And she started doing that. And before long I of course received my first paycheck from doTERRA. It was a whopping $16.  it really did nothing

Mine. I think mine was like $21 or something.

Yeah. It really did nothing for my bank account. I could buy, you know, a few coffees not even a shirt. Right. And but I remember thinking, wow, I didn't do a whole lot for this. How could I increase this? Or what could this look like now, fast forward, I would say probably about a year. And I remember getting my first paycheck. That was substantial enough for me to kind of turn my head and it was $3,000. And the only reason I share that exact amount is that it was about half my rent of my brick and mortar. And I thought to myself, oh, cool. I can pay half my rent. And I was like, are you an idiot? Get rid of this business. And you could have $3,000 yourself. Right. So doTERRA was actually funding that second business because what I purchased, wasn't what I actually received. And it ended up being kind of messy, but I look at it at such a blessing because I don't think I would've stepped into doTERRA if it wasn't for that. And so that is like kind of the short snippet of, you know, while 13 plus years. So,

Yeah, I feel like I had like a similar intro. Like I actually had another business. I was a Pilates and a yoga teacher and I had my own studio here in my home. Well, actually wasn't this home at the time, but I was, I had my own studio in the home and I was managing a health and wellness facility. And so it was a big 40,000 square foot wellness. What do you call them? Fitness clubs. Yeah. And I ran the entire mind body department and when I started getting into doTERRA, same thing, I got like that check for like $21 or something. And I don't remember really what it was like a fast start check. Like just the first kit I sold. It happened to just maybe be like on that one week I sold that first kit, but then I remember the first like bigger monthly check literally within the first month.

And it was like $750. It might not be of 3000, but 750. I was like, whoa, okay. That's nothing to sneeze about an extra, almost a thousand dollars. And then month two, it was 1500 a month, three. It was, I think 2,500 and then 4,000. And by month six at actually I got a paycheck for like $15,000. Wow. And I was like, holy moly. Like, I need to bring all of my energy over here right now. And what I think has been really incredible is that, you know, sometimes you're doing something like what you were doing or what I was doing. And you, you, you say to yourself like, oh, I can't do both. Or, you know, project a is what, where my calling is. But then project B is like bringing in this money right now. And then you, you actually get to, at least I did, I like, I swapped it.

I became like project B, which was doTERRA. I put all my focus in for a number of years and I backed out on project a mm-hmm  and then now project B, which is doTERRA has funded so many other projects that I'm working on. Yeah. So the interesting thing about my business now is that I probably with even the income that I'm Mering right now, AC according to like, you know, other people's JBS, I probably only work part-time I mean, I'm working full time cuz there's so many other things that I'm doing. Like, you know, I love to create this podcast and I have another podcast, Haley Hopson OU, and I've got a ton of time. I spend marketing me as a personal brand and creating digital courses and digital membership and all of those things. But you know, I, I don't think I'm working in all totality more than 40 hours a week, but in my doTERRA business, I've gotten to a point where the income there is actually generating income everywhere else now. And so I don't know, that's kind of cool. It just reminds me of my own personal story. And

What's interesting about that story though, I believe is that if someone would've came to me and said, that's what the result was gonna be, is that my a was gonna turn into my B or maybe even B eliminated. Right. I wanted to believe them.

Yeah, same. And

I think that's something that as business leaders now that we are in doTERRA, that we need to remind people that have, that are coming into doTERRA or maybe been in a little while that they can't, maybe I can't is a strong word, but taking that approach with a brand new wellness advocate may turn them off. It would've turned me off because I've been like, you're kidding me. This is like killing a baby of mine.  like, I'm not going to get rid of this first business. You're crazy to think this. And now my upline would tell you the same thing. Like she also can't believe that I no longer have that first business or the second or the third. And here I am with doTERRA only. And so, you know, I think that's something to consider that it might be baby steps. Like I wasn't a customer for an entire year and I'm certain, my upline's happy that she nurtured that relationship for that entire year and fed that belief and vision into me throughout that time. And now here I was, you know, her first Simon in her organization.

Yeah, totally. I think that, first of all, that's a good point. It does take people a while to kind of catch that vision. Mm-Hmm  So for those of you are sitting here listening and you're like, wow, I really haven't done anything my first year either. Well there's hope. Yeah. Do you feel comfortable sharing where your business is right now or how much income you're earning just now that you've made that commitment and how long you've been involved now?

Yep. Yep. So I'm in my sixth year of building I hit the six figure mark within the first about 15 months of my business. And I actually am either diamond or gold. I've never hit the rank of platinum. I think that's actually kind of a common story and I won't advise it. It's kind of like skipping the, the, you know, crawling stage in your business. And that's why I bump from gold to diamond, but I do have a pretty thick organization because I have a couple of diamonds in my organization quite a few golds and silvers. And so I still make over six figures even throughout, you know, kind of hitting a little PLA bit of a plateau last year in 2021, but seeing an increase here in 2022, which is so good.

Yeah, that's great. So how's 22, 20 22, but going what's different. That's, that's, that's leading to an increase. I think a lot of people plateaued there's a lot of things that have been in going on the world, like war , inflation economy issues, a pandemic, like a lot of people have definitely seen either plateau or actually a decline in business. Actually my personal business has been declining for the last year or so. And I'm ready for it to slide up into an incline again. Yeah. But also so grateful that a decline is still a seven figure business.

Yeah, that's amazing. Yeah. so my, my shift has actually been that I'm not seeking out that diamond. I'm, I'm looking at where in my organization do I need just like a couple thousand PV, maybe even a thousand or 500 would be amazing. And so I'm putting focus on, on those people that have like raised their hand more recently to say, I'd like to do this business and I'm holding their hand a bit. And so I, I, once a week I put together a kind of business coaching with Tena and, you know, I'll grab in like two to three wellness advocates. I, I don't quite call them leaders yet. I feel like that's a really strong title, right. To give to someone and they're just getting started, but two to three wellness advocates that just need my help and support. And I pour my resources and my time into them and answer any questions and they are my top priority and help them, you know, start a launch in whatever in whatever way they want to, not in whatever way I want them to. And I've already seen where it's like, oh, sweet. That spot that I used to have to fill, to hit whatever level I wanted to in my business. It's now being filled by that share, even though it might only be 500 in volume that month, that's exactly the gap that I needed, which wouldn't have been worth it to, you know, get to the rank of, of platinum or diamond as far as, as, as you know, that extra bonus.

Yeah's what I hear you saying is, is that, well, you said a lot of things , but what I hear you saying is that you know, sometimes people just wanna learn a little, earn a little bit. And even whether it's like of extra $300 a month or $500 a month or a thousand dollars a month, which still is significant income to some, it doesn't have to be a six figure income to some. And you know, you may be out there, you may be listening. You may not even be in Notter yet. And you may be thinking to yourself like, wow, that would be cool if like my car payment was just paid for just like your rent was paid for. And maybe that is a project B that becomes a project a later on. But if we are, if we're out there sharing and we've got lots of, lots of people doing a lot of little things that actually creates and sustains an organization, so you don't have to like shift and change your entire life and say, I'm switching careers.

Actually it took me probably about six months of, I mean, even though I was making good money within that first couple months, I told you I went from 1500 to 2,500 to 4,500 to whatever. I didn't actually look at it as a career until I got, I, I mean, I was shocked when I got that $15,000 check. Like honestly, I had never seen a check that big in one place D written out to me,  like, I had never opened up a check that was like, Haley, this is yours. And it's $15,000. It was crazy to see it. But I did. So I didn't actually think of it being like a career swap until that came in. But what I did think about was like, sure, I'll make money in lots of different areas because what is wrong with multiple streams of income?

So in the beginning, doTERRA was a multiple stream of income for me. And whether it was $21 with that first check or seven 50 for that next month, that's what it looked like to me. So I love that, that you're working on finding people who wanna do a little bit and filling gaps in your organization so that it can be sustainable and move from gold to so diamond. And for those of you who don't understand the ranking system yet, who are listening here, gold is a rank, that's a significant amount of income. I'm I'm sure is a gold, a normal average gold is probably making anywhere between $504,000 a month. And then when you get to platinum, you're probably making somewhere in that range of that 3,500, 4,500, all the way up to seven, $8,000 a month, and then diamond, you know, it continues to go to, I know diamonds who have made, I mean, when I left the diamond pool, I was making about $25,000 a month myself. And if you lose the, the, the, all the stars being aligned together, you might drop from diamond to gold and not be in between at platinum. But that doesn't mean that the income is dropping a huge amount because after six years in the business, your uni level commission is pretty solid. You're saying your organization is thick and wide. And so maybe a few thousand dollars less without the diamond pool, the diamond bonus, but you're lucky that you have created such width and depth and sustainability in your UN level check.

Yeah. That's one thing that I, I'd always heard people talk about when you're uni level, you know, grows, right. That's where the majority of your paycheck is gonna be in the beginning. I didn't under, I didn't totally get it. And now I know I can really actually plan for that uni level portion of my paycheck to be about seven to $8,000. And so even at gold, it still saves that same amount. Now, if I dropped some crazy amount below silver, of course it would drop because I'm not earning another different levels within UN level, but that, that would be almost impossible for that to happen now in my, in my team. Right. And so, yeah, at gold I'm, I'm actually probably hurting the average.  quite a bit because it's significantly higher than even a platinum. What we would say is an average paycheck. So yeah. I'm working too on the idea that it's maybe not like, Hey, let's hit a rank or hit a new rank. And this is takes like almost daily focus for me to not wanna be like, I want blue, like, right. It's actually let's work on the volume and go exactly where the energy is. So my two diamonds are the most active leaders in my whole organization and hopefully they'll be on the show at some point.

Yeah. I'd love to them. Definitely send them my way

I will. And so, you know, even though I don't quote unquote, need them for my rank, for them to be any higher, you know, in their own rank, I still focus so much time and attention on them because it's exciting and it's super fun. And if their, their overall volume grows, so does mine. And so does my check. And so I may not be the rank quote unquote, on the, you know, back office, but my volume and check are that rank, if that makes sense. And so that's something that's, I think sometimes I know it's difficult to focus on because it's not what the company focuses on. It's not what any network marketing company really focuses on, but here personally in my home, in my life, what we need you know, we're, we're happy.

Yeah, no, no, that's great. I love it. I, I wanna talk a little about what can make that consistency in your check consistent. So whether we wanna go into like consistent tips and strategies and tools that you're working on, or trainings that you're working on with your team or consistent habits that you have and bringing more people into your business, or to me, I've been having this topic just in other areas of my life over the last, I think I actually recorded an entire podcast about the topic of consistency. In fact, it will probably air before this one. And I, I know that when we are consistently showing up, then that's where all the magic happens. When you decide you're gonna post ones on social media and then disappear for six weeks. Like obviously you're not gonna grow an account. So if you're showing up day after day after, day after day, no matter what, in fact, I actually went into my stories today and I was talking about how I consistently meditate every single morning and I consistently put good nourishing food in my body.

And I consistently use my essential oils. And I consistently work out every single day, like there's habits that I have in my life that are consistent that allow me to show up and be the person that I am, which then allows me to be the other, the person that I get to be for other people so that they show up to. So is there anything you wanna share on, cause you're, you know, the theme I feel like we've been talking about is the consistency in your business. Like you've built it, you've built a solid business and it's funding other places in your life right now. And even if it quote unquote dips during a depression or pandemic, it's still consistent. What are the things that you are putting into place and that you're teaching others for yourself for your personal life or your business that allow that consistency to be consistent?

I'd say I have some pretty serious non-negotiables within my, in my life. And one of 'em is I treat doTERRA. Like I would any other company that I I've owned or what you would maybe say a job? I, it, it comes before sometimes fun and because it is fun for me  so it is a priority it's on my calendar to work specific hours. And when I am, you know, maybe reaching for a new goal or helping an extra leader, or I'm a part of a program, my husband steps in and we homeschool our kids. We just started a, you know, right. Last year at the beginning of the school year. And just recently I said to my husband, I was like, Hey, I really do wanna take this up a little bit of a notch business wise.

And I said, could you do the full day on Wednesdays of homeschool? And he's like, yep, I can, I can do that. And he also has a flexible job. We have a gym in our, at our house that he trains people out of. So it's very, part-time, he has a little bit more, you know, flexibility, but I would say my consistency is I've. I, I treat it truly like, it's my job, it's in my calendar. It is a top priority for me. It's not a hobby. And then the other piece of my business that I have done from the very beginning is that instead of seeking out kind of the typical stay at home mom to do this as a side job or to be able to get out of the house, I approach people that are already in business already in action and have it as like, Hey, let's supplement, like let's supplement the income that you have because I know what it's like to own own a brick and mortar.

I know what it's like to have to pay that rent and those employees every single month. And I know it isn't easy. So those are, I guess, two of my focuses, how my organization has stayed strong throughout all of this is because I have worked with people that there's a, there's an actual need. Maybe not to, you know, put food on the table, but there's a need to like keep their other business rocking, enroll in. And then I also, I treat this like, it's, it is my job. It's what I do for a living.

Is there anything else you are doing?

As far as income goes, yeah, I support and help my husband and his career. So at the moment, right now he's creating a program for his own business for personal training. But I have stayed as much as I can laser focused because I'm so easily squirrel. And so, yep. I've created different programs, you know, I've, I've created several different things in the past and I'm like, this is my focus right now is doTERRA and my leaders within doTERRA.

Yeah. I mean, I hear that a lot, like treated as a business, treated as a business. I mean, anything that you set intention behind, like the idea of setting intention, I'm actually thinking about doing something in June, like where I have I did like a goal setting workshop in the beginning of the June. And I was thinking like, maybe I get to do one like half year in, also in the middle of June, because I believe that like, we all have like goals. Like your goal might be your long term goal might be like blue diamond, right? Mm-Hmm  or your long term goal. If you've fallen back to gold for a while, might be getting back to diamond and then you've got micro goals that you set like, okay, well, if I'm gonna be blue diamond by, you know, may of 2023, then like, this is where my organization needs to be in terms of leaders and Nu volume.

And then these are the micro tasks and the micro things that I get to do and work with. And you can set up a whole plan, but if you don't have intention behind it, then goals never happen. And so many people mistake the difference between an intention and a goal, and they set goals, but they don't have an intention. And when the intention isn't there, then nothing is possible. So I'm just gonna use the example of like, you know, Albert Einstein who created electricity, right? Like he had an intention to do that. And so he did it period, the end mm-hmm , he wasn't like a goal, like, Hey, like far away someday, I'm gonna do this. Like his intention was, I'm gonna figure this out. Right. And so you get to, I get to, we all get to set intentions in our life and intentions are non-negotiable.

Yeah. Because intentions are like, I am gonna make this happen no matter what, this is my intention. My intention is to wake up in the morning and my intention is to take my daughter to school and she's going to go to school. Right.  it's kinda like a goal, like maybe my daughter goes to school today. Maybe she doesn't like, it's an intention. Like, that's my intention. I'm bringing her to school. I'm working out, I'm coming home, I'm taking a shower. And then I'm sitting at my desk and these are the six projects I'm working on today or the two or the one or whatever. So I say this because I know that there's people out there that are squirreling, like, like you said, that you could be, and I can get in that position too. Like, I can have a hundred things that I'm multitasking with.

And, and there's times where I have to, like, I literally have to say to either my husband, please don't fill my ears with that right now. Cause I can't focus. Yeah. Or my daughter she's peeking over my so shoulder and showing me all the things that she wants on Amazon yesterday, we were sitting in the car and she's like, mommy, I was wondering like, this is the comment she's always, this is like the keyword I was wondering, okay, what do you want for my birthday? Which by the way, is may June, July, August, September, like four months away, she's already got her intention of what her body is gonna look like. But sometimes that information's not gonna be received by me if I'm in the middle of something else. So you can work on multiple things at once, but while you're working on each thing, you've gotta have an intention and not squirrel. So anyway, I just love that conversation. I understand. Before I let you go, I definitely want to hear how people can get in touch with you. But I am curious, are there any strategies, like, do you use a certain technology platform? Are you on social media? Do you prefer doing live classes? Is there anything specifically that you are doing right now that you can shout out to?

Yeah, so I believe that every person has a cheat code and I say that because I'm totally a child of the eighties and nineties and back in the day, like Nintendo was, was a, a huge thing that you would have like this little code that you would help you cheat in the game. And so you would get like extra lives or, you know, infinity number of, of, of growth or whatever that was. And so I always tell people when they, you know, come onto my team, I'm starting them in the wellness advocate world. Like somewhere along the line, you have a cheat code and it's gonna look different for everyone. And everyone comes into doTERRA with a different one and some are smaller and some are bigger. And mine was my network. I already had a expansive network locally and even nationally because I had a business and a, a platform prior to entering doTERRA.

And so it's my way of being able to cheat. And so what I do is I tap into that network that I've been building for, you know, well over a decade. And I make sure that I have my list of people that I know are my great referral sources, my great connectors they love and you know, support me in so many ways, whether it's sharing my podcast or you know, telling people they need to connect with me. That is, I guess I would say, you know, yeah, my cheat code, it's my, my way path to success. And so not only do I have my own, I also, like I said, help my leaders figure out what's theirs. What is the thing that they bring to the table that maybe no one else does their kind of unique ability, their strength. And so that is absolutely a huge focus for me.

So how I build, I do have a, a decent social media following. I would say that a lot of the people that do come to me, they still know me somehow they're following me on social, but they've been connected. I have an email list and beautiful opt-ins and all of that fun stuff so that people can connect with me in that way and be able to grab up you know, those, I don't take an approach though, necessarily on, Hey, here's how you make these things. Or here's the DIY. I've never been that person. If doTERRA makes it, I buy it. If doTERRA doesn't make it, I'll pay someone else to make it for me. And so I'm a little bit of a, kind of an anomaly, I think, in the doTERRA world that I, that doesn't get me excited. It doesn't make me excited to like make a toilet bowl cleaner or something, you know, like I just, that's just not who I am.

And so I definitely go the business approach. So my numbers, I'm not enrolling a hundred people a month. I'm enrolling like two or three, but most likely those people want to do the business in some way. And so a lot of those conversations are actually done at a coffee shop or, you know at my office or it's one on one where I'm discussing with them, what it would look like for doTERRA to be a part of their business. And so, yeah, need a need like face to face connecting with people that have already been in my network. So that was a really long response to like tell you, this is how we're building.

This is no, that was great. No, that was really great. I love it. I love it. All right. Well, let's share how we can get in touch with you. And for those of you, you know, you can get in touch with me just straight over to my website, Haley Hobson, H a Y L E Y. All my social media channels have my name in it. So I'm on Instagram. It's at Haley Hobson. My Facebook page is Haley Hobson, whole U TikTok. My handle is I am Haley Hobson, and I also have a consistency tracker for you. So if you want to be more consistent in your business and you want to grab a couple of habits or, or, or, or goal setting tasks that you'd like to be consistent with, I, I basically created what I do in my own business and I put it in a digital form and you can grab it free at hayleyhobson.com/consistencytracker. I'm a person who just likes to check off boxes. And I like to make sure that I actually did what I said I'm going to do. So grab that freebie, hayleyhobson.com/consistencytracker. And then how can we get in touch with you?

Yeah. I love it. So many of the same things. So I'm at Tena Pettis, Tena with an E everywhere online. And so I'm the only Tena Pettis in the world. So you can find me anywhere you want. Instagram is my favorite place to hang out. I'm actually put a heavy focus on it right now as we're hitting this record button. So you'll see a lot of content out there and I'm really focused on helping female business owners with their marketing and with just helping them support support them in their business and my podcast.

Yeah. I love it. Well, thank you so much for being a part of the show and definitely send your team over to us over to me. I'd love to interview them and thanks for showing up.