socialize your
social media

Turn your social posts from cat pics to cash money.

Strategies, tools & concrete plans to know what to post, where to post, and when to post to grow your biz through the power of your personality.


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Rock your business social media

Ever feel overwhelmed or lost when it comes to social media? You probably know it’s important in growing your biz… but there’s just.so.much to know and do. I got you.

Social media isn’t that scary—if you know how to do it right. And doing it right means building a community and then finding a strategy your community goes crazy for… with a plan that’s actually doable (and yes, enjoyable!) for you.

If you’re looking to cash in on the super hot Clubhouse trend… figure out what the heck to do with your biz on TikTok… or really make the most of your Facebook and Instagram accounts…you’re gonna want to get in on this course. I’ll show you how I doubled my followers on Clubhouse every single month (no joke, it’s become my biggest network in just a few months).

This is pretty much the ONLY course that gives you super deep intel on Clubhouse—the brand new social app that’s blowing up right now. And I’ll guide you through the fundamentals of social so you actually feel confident and like you’ve got a legit strategy and plan for where you spend your time, money, and energy so you don’t lose your mind every time something new comes out.

Social Media Overwhelm is Real


If the thought of figuring out what to post, when to post, and where to post feels daunting, you’re totally not alone. Social media changes all.the.freaking.time… I mean:

  • How are you supposed to keep up?
  • How the heck do you even know if what you’re doing on social is working?
  • How do you choose which platforms are actually right?
  • Do you really have to be on all of them?
  • How do you keep coming up with fresh ideas of what to talk about?
  • Is it even worth it? 

It can seem like a lot. Here’s what I’ll tell you… social media is here to stay. And the reason it seems like too much sometimes is…you’ve got your marketer hat on… when you need your human hat on. 

The true magic in making it work for your biz is coming up with a plan that’s simple and strategic—a plan based on relationships. One that you can manage consistently. One that brings in the right kind of people from the get-go. And once you’ve got them, knowing how to develop personal connections that lead to an army of loyal, raving fans who are excited to work with you now—and for the long haul. (Without spending all freaking day staring at your phone or thousands of dollars on consultants…)

And that’s what you’ll find inside Socialize Your Social Media.

who this course is perfect for:

This course isn’t for everyone. If you’re just into social for sharing personal pics of your dog and staying connected with friends and fam, you’re not gonna get much out of this.

But if you...

  • Believe relationships are important in business (and real life)...

  • Know you have something to contribute and are ready to scale up your biz…

  • Want to feel confident that you know what you’re doing on social…

  • Don’t have thousands of dollars to drop on experts and consultants but you want their secret sauce…
  • Could have a strategic, simple, and doable plan for consistent content…

  • Want to build a community of the exact right kinds of people you serve...

  • Need a plan to turn followers into paying customers excited to slap down their credit card and work with you...

  • Want to see direct results from your time and effort on social…

Then you’re gonna want to get in on this course, stat.

Socialize Your Social Media is a professional business training course for entrepreneurs who are serious about growing their biz… and want to understand more about how to use social for business purposes.

This course offers simple, effective social media strategies for busy entrepreneurs and creatives who believe in the power of relationships. It’s about working smarter, not working harder. The techniques and tactics in Socialize Your Social Media have brought in millions of dollars in revenue… they legit work.

And not just for my biz. The framework you’ll learn inside this course has been used for everything from coaching and network marketing to fashion and beauty brands and people you see on TV every.single.day.

Best of all… you don’t need to be a social media whiz or have grown up with a device in your hand. You just need to be a human. Everything else you need to know is in this course.

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I’m so thankful for your courses which are so full of key info about building your social network and expanding your business. Thanks to your courses, my site is now up with three blogs to boot and now setting up campaigns to grow my business. I’m so glad I signed up for your invaluable course!
heather blanchard
Considering how little I know about computers and websites, I’m much farther along with building my online business than I ever thought I would be thanks to your courses!
tracy maynard

Hey there, I’m Hayley Hobson!

If you’ve listened to a bunch of experts talk about social media and it didn’t work for you… there’s a reason. You’re buying into someone else’s playbook. They’re clinical, tactical steps. But they miss one major factor: RELATIONSHIPS. Which is really what has made me so successful in my biz. I help busy entrepreneurs, creatives, and professionals grow and scale their biz by connecting with others.

In this course, I’ll guide you through a process for you to create your own social plan by creating authentic relationships. Anwhile it’s based on proven strategies that work across multiple industries, products, services, and geographic locations—you’ll walk away with a customized plan for your business.

I’ll show you how to quickly determine what your ideal mix of platform, content, strategy, analytics, and data should look like… and you’ll start with getting clear on your brand, your voice, and who you serve with excellence because you’re putting everything through the relationships filter.

I’ve built several multi-million dollar businesses with online marketing. And I don’t have time or interest in trying to sell you on stuff that doesn’t work. I’m about relationships. So with me you’re gonna get… No fluff. No BS. I do this literally every day. So if that sounds like your kind of relationship, then let’s get started.

xo, Hayley

When I started building my business using social media, Facebook had 12 million active users. There was no such thing as live streams or stories. The only way you could build your business online was strategically crafting messages and manually reaching out to each individual person. (I’m sweating in my Lululemons just thinking about it).

Today, there are nearly 4 billion active social media users. That’s more than half of the world! You’ll find them on countless social media channels these days… and the good news about that is the ways to connect with your audience outnumber the people effectively using social media for business.

 If you google “social media marketing” you get 7 billion results. Not joking, I just did it. 7 billion articles, videos, how-tos, products, trainings, ads, and who knows what else giving you info on how to do social media. The noise out there is insane. I mean, half of them can barely communicate like a real human or connect at a basic level. 

There are a kajillion “experts” out there telling you to follow them to learn about social media. Sponsored ads, webinars, live videos, even freaking Clubhouse rooms. All dedicated to “marketing doctors” and “social media gurus” enticing you to learn their one-of-a-kind method to making it rain in your biz by following their special plan. I’m not knocking all of them. Many of them know their shiz. But here’s why following their “unstoppable” plans probably haven't worked for you… Lack of RELATIONSHIPS. 

I promise you it isn’t because you think you’re awkward on camera. It’s not because you don’t have anything to say. It’s not because you’re scared AF or have zero confidence. It’s because you’re trying to think like a marketer instead of think like a person. The solution is Social Media Socializing Skills. And that’s the key to making social media actually work for your biz.

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The Relationships Approach to Social Media

I mean… the key word is right there: SOCIAL media. People are on social media. And as a species, we’re super into relationships and communities. It’s literally in our DNA.

That’s why it blows my mind when I see biz owners paying for all these courses and programs and workshops and retreats about social media without taking the relationship aspect into it. Then they wonder why nothing worked...

Here’s the thing. People want to work with people they know, like, and trust. Know what that means? They’re in a relationship with you… whether you know it or not. This means you gotta show up on social like a real person… and acknowledge that what you’re really asking for there is a relationship.

Socialize Your Social Media takes you step by step through social media marketing—yes… but it’s entirely focused on how you build relationships on social. Because that is how you scale your biz and go from “followers” to “fans”—and actually make money from your time and effort.

I know it because I’ve done it. And I do it better and more successfully every single year. That’s not bragging, it’s #facts. I haven’t built a following. I’ve built a community. And best of all, once you learn the ins-and-outs of how to actually be social on social… you’ll have a freaking great time doing it.

This course doesn’t teach you how to be a human...

(But, man, I definitely wish there was one for *some* people out there, LOL).
Here’s what it does have in it…

  • Branding 101: how to start seeing yourself as a brand so you can get super clear on who you are, what you do, and who you serve… so you can find “your people” and start attracting them like crazy.

  • A breakdown of all the major social media platforms so you can find the 1-2 places (not all of them!) that are the perfect match between how you love to show up and where your community is, too.

  • The art of conversation and engagement: how to use data (nerd alert, but in a good way) to find the right content, format, and topics to create meaningful relationships with your community (plus stop wasting time on shiz that doesn’t even work).
  • Relationship-building strategies for the hottest social platforms right now: you’ll get biz strategies that lead to relationships with the right kind of people on Facebook, Instagram, TikTok, and Clubhouse.

  • What makes the algorithms happy: why “likes” don’t really matter anymore and how to get more of the 3 interactions that actually build engagement.

  • Scaling relationships through technology: you’ll take everything you’ve learned and put it together into a social media funnel so you can automate a lot of the relationship-building “heavy lifting” (I know that sounds weird and a little impersonal, but trust me… it’s totally authentic and it works).

Here’s What You’re Gonna Get:

I mentioned I’m no BS, right?  So let’s dig into what you’ll actually be getting...


  • EIGHT Video Trainings. Almost as fun to binge-watch as Netflix. Laser-focused lessons done in about 30 minutes per topic. There’s no such thing as passive learning with this course. We’re getting to WERK! And by the end you’ll have a simple, clear actionable social media plan to keep your business growing.

  •  Social Media Workbook. Each lesson has a super valuable resource that guides you step-by-step through a process to build your ideal biz on social media by connecting authentically.

  • Content Framework. The mother of all resources, this robust guide will literally blow your mind. It distills down the entire course in an easy-to-manage framework that will serve as your Holy Grail come content creation time.

  • Steal-worthy Files & Templates. Not only do you get a ton of guidance on how to build a killer social plan, you’ll also find resources for moving your social community down the relationship funnel, so you can connect with them in DMs and email; if you like calendars, swipe files, and templates, this is gonna be your fav part.

  • Lifetime Access to the Course. Social media moves crazy fast. This course blends cutting-edge info with business basics, so you’ll be able to go back to the lessons as you refine and evolve your biz.

Get a sneak peek into what’s waiting for you inside each of the Socialize Your Social Media lessons. Each one has a rockin’ resource for you to download so you can work through creating and refining your own brand and social strategy.

Don’t think of yourself as a “brand”? We’re gonna change that.
A brand just means who you are, what you do, and who you serve. It’s your vibe. 
We’ll walk through the steps to position yourself as a brand on social. This is foundational work… it literally informs every.single.thing you put out in your biz.
By the end of this lesson, you’ll have a clear understanding of your brand, who your perfect client/customer is, and how you need to show up so they come running to ya.

Lesson 1: Your Brand on Social

Don’t buy into this marketing myth. You don’t need to be on every social media site. You need to be on the RIGHT one(s). And TBH, it’s probably only 1-2. (I can hear that sigh of relief already…) We’ll break down the biggest social platforms out there… and you’ll get some super valuable tips that work well on each one. So you can say “Yes, that’s for me!” and leave the rest behind. By the end of this lesson, you’ll have chosen the platform(s) that line up with where your ideal customers hang out and the kind of content you actually enjoy sharing. Instead of #socialmediaoverwhelm, you’ll have #socialmediastrategy. 
Lesson 2: Choosing Your Platforms

Now that you’ve picked your platforms and have your brand on lock, you’re probably wondering, what the heck do I even post on social?
 
I got you. This lesson’s all about engagement… which is a fancy word for the interactions you have on social.

We’ll cover strategies to find the perfect mix of content for your community. And – get your math hat on! – we’re gonna dig into the most important metrics you’re gonna want to keep an eye on. Data is power, my friend! And engagement is the key to the algorithm lovin’ on your content.

After this lesson, you’ll feel rock solid in knowing your numbers and how to strategically create and test content. So your followers turn into raving fans and you stop wasting time and effort on things that don’t work.
Lesson 3: Building Engagement

Love it or hate it, Facebook is the biggest social media platform out there.

We’re going to cover the 3-step approach to building your brand and community on FB.

This process is lead generation magic – and it’s the exact steps I use to attract the right people on social, build relationships, and turn them into thrilled buyers.

If FB is on your platform list, you’re going to walk away with a super clear plan you can implement right now to start growing your social, too. 
Lesson 4: Facebook

Are you all about the ‘Gram? It’s one of my favs, too.

We’ll walk step-by-step through how to turn your IG profile from a place to post selfies, memes, and dog pics into a brand-building machine (no shame, I’m down for all of it).

There are some secret hacks and tools you need to know for connecting 1:1 and growing your biz on IG. I’m talking Stories, Reels, Lives, and IGTV…. And you’ll get the scoop on all of them inside this lesson. 
Lesson 5: Instagram

The hottest social app right now is Clubhouse.

And in this lesson, you’ll go from “What the heck is Clubhouse and how do I use it?” to having a highly-strategic plan to massively grow your community both inside CH and in your other social channels.

I went from zero to 50,000+ followers in 3 months on CH – and I’ll show you how I did it inside this lesson.

We’ll even cover success strategies to link up with killer partnerships and collabs for long-term biz growth.

This is pretty much the only course out there diving into how to use Clubhouse for your business in a way that’s practical, tactical, smart, and FUN.
Lesson 6: Clubhouse

Here’s where we take all the things we learned and turn your new knowledge into a high-converting social media funnel.

A funnel is a simple process that moves someone from finding you, following you, and liking you… to becoming an engaged fan who’s primed to buy. AKA deepening a relationship.

By the end of this lesson, you’ll have a fully-formed plan (and workbook to match!) to put your brand-new social media strategy into action.

And best of all, you’re in full control of how much time and effort you wanna put into it. This isn’t one of those “good for you, but this won’t work for me” types of deals. You’ll have all the tools, resources, and insider knowledge you need to feel confident on social and use it in a way that works for you and your biz.
Lesson 7: Your Social Media Funnel

Think TikTok is just for trendy dance videos? Totally not true (although it is a great place to pick that kind of info up!)

In this lesson, you’ll learn how to use TikTok for your biz. Yep, even if you don’t cater to 11-year-olds, LOL.

It’s super easy to incorporate TikTok into your social media mix. You’ll get my insider tips, tricks, and content hacks for making TikTok work for you. Get the down low on hashtag strategies, niching into the right audience on the platform, and creating on-brand, relevant content that builds relationships… and your biz.
BONUS Lesson: TikTok

At the end of this course, you’re going to have a fresh perspective on social media… especially for your biz.

You’ll completely understand why what you’ve tried in the past hasn’t worked the way you wanted it to… and you’ll be clearing out your calendar to get started right away revamping your social strategy.

You’ll get why consultants cost so much… and feel amazing that you got all this insider knowledge without dropping a gazillion bucks.

And I know you’ll feel wayyyy more confident in putting yourself out there, creating content consistently, and identifying what works and what doesn’t. Because not only will you have the technical skills and marketing strategies you need, you’ll understand how to focus your efforts on relationship-building as the driving factor to your success.

When you finish the course...

You’ll feel confident that you know what you’re doing on social and that you’re talking to the right people the right way.

You’ll be focused on 1-2 social platforms that are ideal for you, based upon how you like to share content and where your community hangs out.

You’ll have relationship-based strategies for growing your community and because they’ll be authentic to who you are, what you do, and who you serve, they’re going to work way better than anything you’ve tried before.

You’ll get why engagement is queen on social and have a plan for inspiring interactions that move the needle in growing your biz online.

You’ll have your own engagement blueprint that makes the algorithm (and your community) happy as a vegan clam… (Wait, is that a thing? Can it be? LOL)

You’ll develop a social media plan you can actually commit to because it’s not about following someone else’s business model, it’s about consistency and doing the right things for you and your community.

You’ll have killer Clubhouse, Instagram, TikTok, and Facebook strategies so good you start thinking about charging thousands to be a consultant yourself, LOL.

You’ll start automating the relationship heavy lifting once they come in through social, but in a way that’s #realtalk and authentic to connecting with “your people” on the regular—because no one wants to be tied to their phone or computer all day, every day.

 ready to take the next step? 

get the program
Socialize Your Social Media
$497
one-time payment
TOTAL VALUE: $997
Full Program •  All Bonuses
All Resources
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Let’s answer some questions

Social Downline is geared towards helping network marketers take the growth of their business online. It teaches network marketers how to differentiate themselves and connect on a more intimate level with potential teammates.

In this course (Your Whole Biz), you'll build an online division to your existing business. This course teaches you how to make your business structure diverse and resistant to the ebb and flow of the market. You'll discover how you can take what you're already awesome at and turn it into an online service or product. The beauty of this course is it walks you through this step-by-step. We cover it all (as you saw above!). At the end of the course, your business will be stronger than ever. 
How is this different from Social Downline?

This is not just “another course.” In Your Whole Biz, you’ll learn how to diversify your income stream for your business which is absolutely essential for long term success. This is an investment in your future.
I don’t have time to take another course.

This is not an overly technical course. Plus, there are plenty of resources available to help you choose tools you may need. At bare minimum, you need a website, an email software and an internet connection. That’s it.
I find tech overwhelming.

You don’t have to! This is very much a build as you go model. You’ll focus on mastering one area at a time. There are suggestions where you can go deeper, but those are optional.
I don’t want to do “all the things” to grow my business.

You don’t have to! This is very much a build as you go model. You’ll focus on mastering one area at a time. There are suggestions where you can go deeper, but those are optional.

I don’t want to do “all the things” to grow my business.

I get it! Social media can be a huge time suck. Here’s the thing: your customers are on it, every day. You don’t have to be on social media for hours, but giving yourself 10-15 minutes a day where you grow your platforms will have a huge, long term pay off. And yes, I will teach you how to get in and out. Fast.
I hate social media and don’t want to constantly be on social media to grow my business.

No worries! In fact, it may be better that you don’t and you can start from scratch rather than rebuild. You will be provided with my favorite resources so you can take care of this ASAP. And no, it will not break your bank.

I don’t have a website.

I get it! I wasn’t always great at writing either. This is one of those, “practice makes easier”. The more you write, the better you’ll get at it. Think of it this way: You’re not writing for a grade. Or for a performance. You’re writing to share your thoughts and attract your community. Which means it’s kinda like sending a text.  Or writing to your BFFs. Doesn’t that make it seem a little more enjoyable?

I don’t like writing and I’m not very good at it.

No worries. I’m including my time management and productivity training to help you get.it.all.done and still have freedom and flexibility in your calendar. Having a “busy schedule” is another way of saying, “I don’t yet know how to rearrange my day to accommodate this.” That’s a challenge, not a “no”. Your day can change to make room for some new and exciting things (like what this course will bring you upon completion).

I don’t want to have to add one more thing to my already very busy schedule.

It can be hard to visualize what doesn’t exist yet. That’s why the very first Module is all about dreaming. Here’s the thing — when you work by the hour or work out of a physical location, you limit your income earning potential. That’s just the truth. But when you layer in an online community of excited buyers, guess what? Your business scales.  And suddenly your business is always working for you (even while you sleep). Which means your income earning potential and ability to make an impact is limitless.

I don’t understand how this will bring me more money to my business.

Not true! Unless your customers are people who don’t have internet access, I’d bet my favorite bar of dark cacao they’re online somewhere. You have customers all over the world you haven’t even met yet. Now’s your chance.

My customers won’t see this and won’t care.
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