One of the biggest questions I get asked is… “How did you grow your biz online so fast – and keep it growing?”
But the honest truth is: CONNECTION.
But I feel like whenever I say that, I get struck with a lot of deer in headlights looks.
So I’m gonna break this down into a more specific tactical skill.
Now, the fact is… this skill takes work. Even though it’s actually an incredibly simple concept.
And you can totally steal it for yourself.
This skill takes work because there are just some days where you just won’t feel up to it…
Some days when you’re feeling a little vulnerable… and you’re not exactly sure what to share.
So what’s the one skill?
Finding your voice online.
I know that so many entrepreneurs – even seasoned ones – struggle with this.
Many of us would rather hide behind our product, service, or offer than put ourselves out there.
Or fake our way through with a glossy Instagram veneer.
But the truth is… the secret to success is connecting authentically.
Letting people see you… get to know you… feel your unique energy and vibe.
THAT is how you enroll people into not just your biz… but your life.
And the way to connect with people is to use your voice. Your personality. Your unique point of view.
Now, there ARE some marketing tricks to using your voice strategically… especially on social media.
And that’s what I’m gonna help you with today.
4 Hacks to Find & Use Your Voice Online
Hack 1: Talk directly to your ideal customer or client.
You know who your ideal customer or client is already, right?
That one’s all about how to find your ICA – or ideal client avatar.
Ok, so let’s assume you have your person in mind.
You wanna think about HOW you’d talk to her – as if she were sitting right there in front of ya.
HOW do you hold a conversation? What words do you use… what energy do you convey?
Remember, this isn’t about being fake AF.
It’s about how you tailor your personality and communication style to different people.
Because we all naturally do that, right? How you talk to your bestie is different from how you talk to your parents. Or how you talk to your kid.
Get it? You’re still you… but the words you choose… how you communicate… your energy… it’s different depending upon your audience.
That’s what I’m talking about here.
One great way to learn how to talk to her is to listen.
As in head on over to the places where your ICA spends her time.
You can pop into the comments section of blogs, podcasts, YouTube channels, and social accounts – and see what they’re talking about.
What’s the tone? How are they responding? What do they resonate with?
Then begin to filter that info through your own voice and views.
The point is to use your real voice – your actual personality – to communicate with them in an authentic way. If you try to be what you think they want you to be, it’s awkward AF. And it just won’t work.
Hack 2: Get vulnerable with your audience.
I get asked this question a lot.
How MUCH of yourself do you have to put online?
Does having a personal brand… or putting yourself out there… mean you’ve got to lose ALL your privacy?
ABSOLUTELY NOT.
The key here is to get personal. But, by no means do you have to overshare.
It’s actually probably better if you don’t get carried away and tell everyone that really embarrassing story about yourself from high school. Lol
Unless you really want to. It’s your platform and your space.
Focus on sharing your experiences – but in context of how your experiences relate to their feelings and struggles.
This is how you nurture the beginning of your relationship with your audience.
Your own vulnerable stories are what will get you closer to your audience. Believe it or not, even more than your superhero stories.
In general, people relate more with struggles than with wins. #facts
You gotta be willing to not be perfect.
Your messes become your miracles.
And people love that SHIZ.
That’s EXACTLY what they want. Your audience wants to know you’re real and that they can relate to you.
So embrace the parts of you that are human and openly express your feelings.
I promise people will love it.
And that’s what your audience needs to build trust…
Trust is what makes a successful online biz.
Hack 3: Find the emotion.
You want your ICA to feel like she knows you – and feel like you're listening to her.
So you’ve got to find the emotion.
What you say has to come from the heart.
AKA: you gotta mean it.
People can literally pick up inauthenticity online.
When you’re pandering… faking it… or when you don’t really mean what you’re saying.
To get to that level of real connection, you have to FEEL.
The well-known neuroscientist, Antonio Damasio stated, “We are not thinking machines that feel. Rather, we are feeling machines that think.”
I mean… how good is that.
Here’s my interpretation of that quote…
Every human decision is based on emotion -- every single one.
We make each choice somatically.
In other words, we FEEL our way to pretty much every decision.
It's all about EMOTIONS.
So in order for you to know what that is for your audience… you’ve got to be willing to go deeper than the tactical.
Get to the heart of why someone wants what she wants.
And speak from that level.
Let’s say your ICA wants to lose 10 pounds.
It’s not enough to cheat and skate by on the tactics.
You gotta understand the root driver.
Is it so she can feel comfortable in her skin? Get her health in order to be with her family longer? Is it so she has more energy and confidence – so she can show up in her life more fully?
Those are the sorts of things to think about. Not just “fit back into your skinny jeans.” Yeah, that’s great and your ICA probably does want that… but it’s not what’s gonna drive her into long term action with you.
Hack 4: Choose the right platform for your voice.
Once you feel ready to get out there and share that beautiful voice, it’s time to choose your platform.
Because HOW you convey your voice is super important… especially if you’re just starting to put yourself out there.
So let me bust this social media myth real quick.
You do NOT need to be on all the platforms… all the time.
Yep. #facts
It’s perfectly ok to choose one or two… where your ideal clients or customers hang out… and talk with them there.
If you’re not entirely sure, Facebook, IG, and Tiktok are great places to start.
But there are actually a whole bunch of fantastic platforms your ICA may be hanging out that you just don’t know about.
Let’s say you’re not into video yet. You’re not into putting yourself on camera – even though everyone tells ya that video is where it’s at.
This is a totally common sentiment – especially when you’re just starting out.
Instead, think about how you convey information well.
Are you super passionate when you TALK about your product, service, or offer?
Are you into deeper conversations but hate the idea of filming yourself?
Then Clubhouse might be a great platform for you… or any of the other audio based ones, like Wisdom, or Linkedin’s platform, or Spotify’s Greenroom.
These platforms are amazeballs for people who just want to sit on the couch… or be cleaning their kitchen with no makeup on… and share their literal voice with the world.
Podcasting is another great option for this sort of person.
If you prefer writing, you can always blog. And focus on building your email list.
They key with social media is to connect authentically… and then drive people to your email list. That’s where you have full control over your interactions.
So in the social space – lead with your strengths.
Which is actually a great segue to a free gift I have for ya.
This guide gives ya the rundown of the major platforms, plus ideas on how to strategically use them for biz growth.
So you can find your peeps online… use your voice to connect authentically… and grow + scale your biz through the power of the internet.
That’s what I did in my essential oil biz – which is now a multi-million dollar revenue generator. Shoot me a DM on IG if you’d like to know more about EOs or how to get in on this kind of biz for yourself.
I’ll see ya online…